The Allure of the Serpent in Jewelry: From Ancient Myths to Bulgari’s Iconic Serpenti

Description

Why has the serpent motif continued to shine in jewelry through the ages? From Bulgari’s legendary Serpenti collection to modern reinterpretations in fine jewelry, the snake’s mysterious charm has fascinated civilizations for thousands of years.

Across cultures and myths, the serpent represents both mystery and transformation. In Aztec and ancient Egyptian mythology, the snake’s ability to shed its skin symbolizes fertility, renewal, and immortality. In Greek mythology, serpents appear as emblems of life, healing, and rebirth, often associated with divine power and wisdom.

Throughout the centuries, artists and poets have immortalized the snake as a symbol of life’s eternal cycle—a creature both feared and revered. As Egyptian culture spread through the Roman Empire, the serpent’s meaning evolved into a powerful inspiration for jewelry designers, symbolizing eternal love, protection, and transformation.